Business Simulation Games for Every Discipline
Core Business
Introducing you to business in a fun and engaging Marketplace business simulation. Lets you practice the fundamental business concepts in realistic business simulations with our core business games. Through learning by doing, you will internalize the fundamental business practices.
Marketing
Challenges you to test your marketing savvy in a fun and engaging Marketplace business simulation. You will manage a marketing division developing a niche market based on a new technology that uses 3D printing to build bicycles. In our marketing simulations, you will experiment with marketing strategies, product design, promotion, and pricing.
Entrepreneurship
Gain the skills to create and manage a marketplace business simulation. Experience entrepreneurship by analyzing opportunities, testing strategies, launching products, and managing their life cycle from introduction to growth and maturity.
Strategy Simulation
A Strategy Simulation is a hands-on, experiential learning tool where participants develop, test, and execute strategies within a simulated environment that mimics real-world market conditions. It helps players better understand strategic principles by allowing them to experiment with business decisions without real-world risks.
Other Business Simulations
Strategic Management Simulation
A Strategic Management Simulation is an interactive learning experience planned to help participants develop analytical strategic thinking and decision-executing skills. These simulations replicate practical business scenarios where players play roles as decision-makers, tackling confrontations such as resource allocation, determined positioning, market-entry, and long-term growth planning.
Advanced Simulation
An Advanced Simulation is a highly sophisticated and realistic learning tool designed to model complex scenarios, decision-making environments, and business ecosystems. These simulations integrate multiple variables, including market dynamics, competition, financial management, and operational constraints, offering a comprehensive strategic learning experience.
Supply Chain Simulation
A Supply Chain Simulation provides a correlative environment where participants administer and optimize end-to-end supply chain operations. These simulations mimic the complication of real-world logistics, acquisition, production, distribution, and demand administration challenges, offering hands-on experience without the risks of actual experimentation.
Microsimulations
Helps students develop essential business skills through short, interactive exercises. Microsimulations add short, practical exercises at the most relevant points during your course. Each exercise lets students apply a newly learned concept in a simple business situation at Marketplace Business Simulation.
A core business simulation is an interactive learning tool designed to replicate real-world business environments and challenges. Participants engage in decision-making activities related to critical business functions like finance, marketing, operations, and strategy. The goal is to develop practical skills, understand cross-functional relationships, and foster strategic thinking. A Core Business Simulation offers participants a comprehensive, practical experience of running an online business. It models the complications of a business environment, motivating learners to make strategic judgments while balancing competing priorities.
Key Elements of Core Business Simulations:
Decision-Making Scenarios: Participants make choices related to product pricing, marketing budgets, hiring strategies, and supply chain management.
Real-Time Feedback: Immediate results from decisions help users understand business outcomes and consequences.
Cross-Functional Integration: Simulations combine finance, operations, HR, and marketing functions to develop a holistic view of running a business.
Performance Metrics: Metrics such as market share, profitability, customer satisfaction, and operational efficiency help track progress.
Competitor Analysis: Simulated markets often include competition, fostering strategic thinking and decision-making.
Objectives
Develop critical business skills, such as strategic thinking, financial acumen, & market analysis.
Foster interdisciplinary understanding by simulating interactions in business units like operations, marketing, logistics, and finance.
Encourage problem-solving, and judgment-making under time constraints.
Offers actionable insights through feedback and reports on business decisions and their results.
Benefits:
Hands-On Learning: Ideal for experiential learners who thrive through practical activities.
Risk-Free Environment: Participants can experiment and learn without real-world consequences.
Skill Development: Enhances problem-solving, collaboration, critical thinking, and leadership skills.
A marketing simulation is an experiential learning tool designed to replicate the decision-making processes marketers face in real-world scenarios. Participants engage in planning and executing marketing strategies while managing variables like product positioning, pricing, distribution, and promotional campaigns.
Key Elements of a Marketing Simulation:
- Customer Segmentation: Understanding and targeting different market segments with tailored strategies.
- Marketing Mix (4 Ps):
- Product: Design features and positioning.
- Price: Setting optimal pricing strategies.
- Place: Distribution channel decisions.
- Promotion: Advertising, PR, and sales campaign management.
- Market Dynamics: Simulations often include competitor responses and evolving customer preferences.
- Performance Metrics: Metrics such as customer acquisition, brand equity, market share, and campaign ROI guide participant learning.
- Real-Time Feedback: Immediate insights on the impact of decisions help refine strategies.
Benefits:
- Hands-On Experience: Develop skills in market research, brand management, and competitive strategy.
- Data-Driven Decision Making: Learn to analyze key metrics and adjust tactics accordingly.
- Creativity and Innovation: Experiment with marketing strategies in a risk-free environment.
An entrepreneurship simulation provides participants with a dynamic environment to experience the challenges of starting, running, and scaling a business. It enables learners to develop essential entrepreneurial skills such as resource allocation, market analysis, product development, and strategic decision-making.
Key Elements of an Entrepreneurship Simulation
- Business Ideation: Identifying market gaps and conceptualizing viable product or service ideas.
- Resource Allocation: Managing limited budgets, hiring talent, and optimizing operations.
- Market Entry Strategies: Determining pricing models, distribution channels, and branding strategies.
- Financial Management: Budgeting, forecasting, and managing cash flows.
- Risk Management: Navigating unforeseen challenges such as economic downturns or competitor actions.
- Growth Strategies: Scaling operations, exploring partnerships, and entering new markets.
- Performance Metrics: Measuring profitability, market share, customer retention, and innovation success.
Benefits
- Practical Learning: Experiencing the lifecycle of a business from startup to maturity.
- Decision-Making Skills: Understanding the implications of strategic and operational choices.
- Creative Problem-Solving: Experimenting with innovative solutions to business problems.
- Risk-Free Failure: Learning from mistakes without real-world consequences.
A Strategy Simulation is a hands-on, experiential learning tool where participants develop, test, and execute strategies within a simulated environment that mimics real-world market conditions. It helps players better understand strategic principles by allowing them to experiment with business decisions without real-world risks.
Core Features of Strategy Simulations:
- Realistic Scenarios: Participants take control of a virtual business or organization and navigate challenges like market changes, competition, and operational constraints.
- Strategic Decisions: Decisions can span product development, pricing, resource allocation, marketing strategies, and long-term growth planning.
- Dynamic Market Conditions: Simulations often adapt based on participant actions, fostering competitive pressure and unexpected challenges.
- Performance Metrics: Outcomes are tracked based on KPIs such as profit margins, customer satisfaction, market share, and growth rates.
- Feedback Loops: Immediate or periodic feedback shows participants the effects of their decisions.
Benefits of Strategy Simulations:
- Risk-Free Environment: Learn from failures without real consequences.
- Enhanced Problem-Solving: Tackle complex business challenges strategically.
- Data-Driven Decision Making: Develop analytical skills by interpreting performance data.
- Systems Thinking: Understand how different parts of a business interact and affect outcomes.
A Strategic Management Simulation is an interactive learning experience planned to help participants develop analytical strategic thinking and decision-executing skills.
Key Elements of a Strategic Management Simulation:
- Scenario-Based Learning: Participants take charge of virtual companies within dynamic business environments.
- Decision-Making Opportunities: Participants make strategic decisions in the zone like pricing, marketing, R&D, logistics, and financial planning.
- Competitor Relations: Simulations often involve competing groups, fostering an environment of dynamic analysis and strategic response.
- Report Mechanism: Real-time or frequent feedback allows participants to understand the outcomes of their results.
- Performance Metrics: Success is measured using metrics such as profitability, market share, marketing advertisement, and stock performance.
Learning Results
- Strategic Thinking: Understand how to coordinate resources with organizational objectives.
- Business Acumen: Gain insights into business dynamics and competitive outlook.
- Data-Driven Decision Making: Gain insights to analyze market trends and execution data.
- Risk Management: Understand in what way to mitigate risks in undetermined environments.
An Advanced Simulation is a highly sophisticated and realistic learning tool designed to model complex scenarios, decision-making environments, and business ecosystems. These simulations integrate multiple variables, including market dynamics, competition, financial management, and operational constraints, offering a comprehensive strategic learning experience.
Key Features of Advanced Simulations:
- Real-Time Complexity: Dynamic, evolving environments where decisions continuously impact outcomes.
- Cross-Functional Integration: Participants manage multiple areas, such as finance, marketing, supply chain, R&D, and HR.
- AI-Driven Adaptability: Simulations may include AI competitors and adaptive challenges to mimic real-world scenarios.
- Data-Intensive Environment: Participants analyze dashboards, reports, and KPIs to make data-driven decisions.
- Customizable Scenarios: Tailored to specific industries, functions, or organizational goals.
Benefits of Advanced Simulations:
- Enhanced Strategic Thinking: Strengthens long-term decision-making skills.
- Comprehensive Business Understanding: Develops holistic perspectives on how different functions interact.
- Scenario Planning Skills: Prepares participants to handle unexpected business disruptions.
- Competitive Advantage: Helps identify strategies for outperforming rivals in complex markets.
- Realistic Risk Management: Encourages participants to test risk mitigation strategies.
A Supply Chain Simulation provides a correlative environment where participants administer and optimize end-to-end supply chain operations. These simulations mimic the complications of real-world logistics, acquisition, production, distribution, and demand administration challenges, offering hands-on experience without the risks of actual experimentation.
Core Elements of Supply Chain Simulations:
- Procurement and Supplier Management: Conclusion related to supplier selection, negotiation, and inventory procurement.
- Production Planning: Optimize manufacturing processes while managing capacity, scheduling, and costs.
- Inventory Control: Balance inventory levels to avoid stockouts and minimize holding costs.
- Distribution and Logistics: Determine efficient routes, warehouse management strategies, and shipping decisions.
- Demand Forecasting: Predict and respond to customer demand fluctuations.
- Performance Metrics: Track KPIs such as lead times, customer satisfaction, costs, and efficiency.
Benefits of Supply Chain Simulations:
- End-to-End Visibility: Understand the interdependencies between different supply chain functions.
- Risk Management: Explore how to manage disruptions like supply shortages and demand spikes.
- Data-Driven Decision Making: Use analytics and dashboards to improve operational decisions.
- Cost Optimization: Learn strategies to reduce operational costs while maintaining service quality.
Microsimulations are short, focused, and interactive learning experiences designed to simulate real-world business situations or decision-making scenarios. Unlike full-scale simulations, they concentrate on specific tasks, concepts, or skills, providing targeted learning quickly.
Key Features of Microsimulations
- Bite-Sized Scenarios: Typically last 5 to 15 minutes, focusing on a single problem or decision.
- Realistic Contexts: Replicate challenges participants might face in the workplace or business.
- Instant Feedback: Participants receive immediate insights into their decisions.
- Scenario-Based Learning: Encourage decision-making through branching narratives and dynamic outcomes.
- Performance Metrics: Measure skills like critical thinking, decision-making, and business judgment.
- Flexible Learning: Can be completed anytime, anywhere.
- Focused Development: Directly address specific skill gaps.
- Reinforcement of Learning: Perfect for refreshers post-workshops.
- Cost-Effective: Less time and resources are required than full simulations.